In Florida, the cannabis industry is betting on a surprising voter demographic to turn out for an effort to legalize pot next year — aging conservatives
The poll, conducted by Fabrizio, Lee & Associates on behalf of the Make It Legal Florida Committee, found that 67 percent of likely Florida voters support legalizing recreational pot use. More than half of them — 57 percent — are Trump fans.
Floridians have settled into an easy relationship with pot since voters approved the drug for medical use in 2016. Despite efforts since by counties and towns to push the industry onto back streets and out of the public eye, pot has become mainstream. Most of The Villages sits in Sumter County, where 70 percent of voters backed Trump in 2016 — and 62 percent voted to legalize medicinal weed.
If Trump did endorse legalization, he could boost his appeal with younger, more liberal voters without agitating his solid base of seniors in communities like The Villages, said John Hudak, a senior fellow in governance studies at the Brookings Institution, a Washington-based think tank. “It’s more complicated than just drilling down on one group or one number,” said Hansen, who also lobbies for Los Angeles-based MedMen, which markets itself as a high-end brand associated with celebrities like Gwyneth Paltrow. “It’s the broader picture here, and the support coming from across the board.”
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