On the third day that impeachment hearings blanketed American televisions, from morning talk shows to late-night monologues, Rep. Devin Nunes came out with a public service announcement."TV ratings are way down, way down," Nunes, the ranking Republican on the House Intelligence Committee, declared
On the third day that impeachment hearings blanketed American televisions, from morning talk shows to late-night monologues, Rep. Devin Nunes came out with a public service announcement.
And the numbers for cable news are superlative: Last week, Fox News notched its highest-rated week of the year in terms of total viewership. MSNBC enjoyed the best week in its 23-year history for total viewers. Partisan talk shows are doing particularly well. On Fox News, Sean Hannity and Tucker Carlson earned close to their biggest audiences of the year, with Hannity at one point zooming past 4.4 million viewers. On MSNBC, Rachel Maddow’s average viewership during impeachment has put her on track for one of her best-ever ratings months.
That debate followed roughly 11 hours of live testimony, a test for even the most dedicated TV political junkie. And it featured 10 candidates who have grown familiar to viewers, whereas the impeachment hearings, like the Watergate sessions of the 1970s, are minting a fresh group of small-screen stars.
The impeachment-focused fare seems to be working: Colbert is soundly beating his rivals Fallon and Jimmy Kimmel of ABC in the ratings. MSNBC was a close second, and edged closer to Fox News during the proceedings. On Thursday, MSNBC pulled in more viewers than Fox News between 9 a.m.-4:30 p.m.
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