Get into it.
In 2017, when they moved in together in Amsterdam, Jensen was developing a new beauty line, and her beau suggested she consider his family’s famous flowers as a potential ingredient. She initially brushed off the idea. “It was too perfect,” she says. “Like, what are the chances? They’re beautiful! Colorful! No one has used them in beauty products yet. And I’m living in the Netherlands, dating a guy with generations of connections in the tulip world?” It was worth investigating.
After I tour Keukenhof with van Haaster, we drive to one of his family’s fields for a party celebrating the launch of the company. There, Jensen and I discuss the brand’s first four products: a cleanser; a lip and cheek tint; Dutch Dirt Mask, which exfoliates with a dose of the country’s mineral-rich soil; and a personal favorite for my sensitive skin, Royal Tulip Nectar, a jelly-like hydrating balm with skin-healing powers.
Before I can tell Jensen how much I like the nectar, van Haaster beckons her to the front of the gathered crowd. He’s standing with his father and grandfather next to a vase of purple tulips.
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