The Hawaii lawmaker and 2020 Democrat's approach is one of her main ways of reaching voters.
On her billboards in the early states,"TULSI 2020" greets passersby, while the tagline"A Soldier’s Heart" appears on some roadside fixtures.Tulsi Gabbard addresses a crowd outside the New Hampshire Statehouse in Concord on Nov. 5, 2019, after signing up to get on the Democratic ballot for the first-in-the-nation presidential primary.
"Most people drive, right? It's a different way of getting somebody’s attention," Steyer national press secretary Alberto Lammers told NBC News."We know that people are going fast, we get one quick message, and that’s it. Everybody drives a car. Whether they listen to radio or not, they have to pay attention to the road, so it's helpful to be in front of them."
The campaign said it"has a policy of not commenting on campaign strategy or strategists" and declined to discuss the approach behind billboards. It also would not disclose the number of billboards it has rented in the early voting states.
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