Five freelancers who struck out on their own during the pandemic offer advice on how to build your new business, recruit clients, stay organized, and keep your workflow — and income — reliable
Photo-Illustration: by The Cut; Photos: Getty Images Amid all the turmoil and upheaval of the past two years, you’ve probably mulled a future outside of the hamster wheel of a corporate job — or had no alternative but to leave your steady gig. According to a study from freelancing platform Upwork, 36 percent of the U.S. workforce did freelance jobs during 2021, an increase of 2 million people from the year before.
On staying busy I keep a list of people that I’ve worked with in the past to check in with every six months or so. I set calendar reminders to send a quick note saying, “Hey, I remember we had a great experience working together, I’m available.” It drastically increased the amount of work I was getting. There’s people who think reaching out is mercenary, but if you are genuine, people don’t treat it as somebody asking you for a favor.
On staying organized The most basic but effective thing you can do is start making a spreadsheet for everything. It doesn’t have to be pretty or perfect, but you need to document all your projects, invoices, and finances — both incoming and outgoing money — as soon as possible. I also use Google Calendar and Todoist to manage all my deadlines, work hours, projects, and tasks and Wave to manage my invoices.
On what he had to do before he started working Not only does the bar exam take months of hard-core studying, but it takes another few months to actually get your results. As soon as I knew I passed, I formed an LLC then had to open a specific attorney trust account to hold client retainers and client money. There’s only a few banks that offer that, so I had to do some research.
On regaining her confidence I’ve always had a strong sense of self, but I was naïve to the ways a workplace can make you question yourself. It took me six months to get my confidence back. When I quit in February 2021, clients started coming to me. These clients really respected what I had to say. They embraced the work that I made. They recommended me to other people. I started to remember why I liked being a designer and art director in the first place.
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