TV networks including CBS and Fox are discussing selling some commercial time for targeted ads, which let advertisers serve different commercials to different households watching the same shows
Network owners including Viacom Inc., CBS Corp. and Fox Broadcasting Co.
are having discussions with pay-TV providers to start selling a small percentage of their national commercial time as targeted ads. That would mean an automotive company could buy a national ad and serve a minivan ad to pay-TV-subscriber households where data suggests...
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
TV networks emerge as obstacles on YouTube's hunt for adsThree years ago, the beginning of the end of the U.S. television business looked...
Weiterlesen »
TV for free: Pluto TV offers a wallet-friendly pitch in the Netflix eraThe service leans heavily on the television equivalent of comfort food: throwback sitcoms, vintage movies, reality shows, and nature specials.
Weiterlesen »
NBCU has announced the launch of shoppable ads on linear TVAhead of the 2019 TV upfronts, NBCUniversal has announced new ShoppableTV ads, which will run on linear TV programming across its networks:
Weiterlesen »
A New-Look TV Industry Descends on Madison AvenueAdvertisers will get their first look this week at what the broadcast networks have cooked up for the fall TV season. The major networks all have fresh faces calling the shots on their programming after a year of big change in the industry.
Weiterlesen »
Court TV pounds gavel again as all-trial channel is rebornCourt TV is ending its long recess. The channel for legal junkies that thrived during the trial-crazy 1990s comes back from the dead after more than a decade Wednesday amid a crime-story craze that its backers hope will launch it into a long new life. 'The timing could not be better,' said
Weiterlesen »
Bodak Green: How To Earn Eye-Popping Yields From Music, TV And Movies
Weiterlesen »
Victoria's Secret says TV no longer 'right fit' for lingerie showThe annual Victoria's Secret fashion show, known for its jewel-encrusted br...
Weiterlesen »
Billy Bush will return to TV more than 2 years after Trump tape scandalThe embattled former 'Today' host is back on television, and will host 'Extra Extra.'
Weiterlesen »