When Joe Biden and Donald Trump meet for their first presidential debate in 2020, a lot of TV news executives are betting it might look like something from 1960. That was the year Richard M. Nixon …
meet for their first presidential debate in 2020, a lot of TV news executives are betting it might look like something from 1960.
Many of the usual “Road to 2020” trappings can’t be produced under pandemic conditions. There will likely be no on-the-ground post-shows from the cities where the Republican and Democratic national conventions were slated to be held. There will probably be no “spin room” encounters after debates, and fewer visits to voters in small-town diners. Viewers will not see a network’s four or five best-known anchors huddled closely around a small table on election night trying to suss out the polls.
Despite a severe downturn in advertising in recent months, the news networks continue to deliver. National TV advertising fell 9% in June, according to Standard Media Index, a tracker of ad spending, but ad revenue soared a whopping 86% at CNN, 55% at Fox News Channel and 10% at MSNBC. After predicting ad revenue shortfalls earlier this year at all three U.S. cable news outlets for 2020, market-research firm Kagan, part of S&P Global Market Intelligence, is now projecting an 8.
Journalists say the stakes are already high for coverage, and they need to focus on what they believe is the biggest confluence of major stories in a lifetime. Current conditions make news gathering more complex. At CBS News, political correspondent Ed O’Keefe typically uses the conventions to build sourcing. “It’s a great opportunity to catch up with mayors and governors and members of Congress and state legislators,” he says. “You lose that.
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