Over the last few U.S. presidential election cycles, the major television networks have chosen to broadcast just one hour each night from the respective parties’ political conventions, usually out of concern that anything more would impact viewership numbers and ad revenues. But this year, another explanation
Over the last few U.S. presidential election cycles, the major television networks have chosen to broadcast just one hour each night from the respective parties’ political conventions, usually out of concern that anything more would impact viewership numbers and ad revenues.
Executives at multiple networks told The Daily Beast privately that they were still almost completely in the dark about basic details of next week’s RNC, including its format and its roster of speakers. For starters, the conventions themselves have been compressed because of the pandemic, and—if the opening night is any indication—much of the content being presented is now pre-packaged. The networks, moreover, are choosing to air recycled material during the 9 p.m. to 10 p.m. slots rather than any new episodes of their popular shows .
The RNC also promises to be a hodgepodge of Trump sycophants, coronavirus skeptics, and alleged victims of “cancel culture.” In addition to a slate of expected speakers, including former UN ambassador Nikki Haley, Sens. Tim Scott and Joni Ernst, and Alice Johnson, the criminal-justice reform activist whose life sentence was commuted by Trump, others reportedly set to address the crowd include the St.
Indeed, it is true that American TV viewers have waning interest in the conventions as of late. According to Nielsen, about 18.7 million Americans tuned into the first night of the DNC convention on the major television networks, a nearly 28 percent drop from viewership during the Democrats’ 2016 convention.
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