It's been a difficult year for Twitch so far. The Amazon-owned streaming platform is continuously evolving and offering…
, Kish stated that Twitch's European audience had quadrupled from 100 million visitors in 2019 to 400 million in 2022, who watched 5bn hours of content. Yet the comparison to 2019 is important: Twitch saw a surge of growth during the pandemic as the population was put in lockdown - and that growth has since been in decline., global viewership spiked in 2020 and hit a peak in April 2021 of 3.1m average views. Now, in 2023, that average has dropped to 2.
Another new feature announced at TwitchCon was an ad countdown in chat. As you might expect, this offers a useful warning for both streamers and viewers that an ad is incoming . It's also an interesting use case for the chat function itself - something Forrester is keen to explore further. For the product team, the near future will involve iterating and developing newly-announced tools, with focus on Guest Star, new functionality for Stories, and tweaks to the Discovery Feed to ensure these become"really valuable tools for streamers". And of course, Forrester insists, any new products are always developed with safety in mind, in close collaboration with the safety team.
Kish explained that TwitchCon is predominantly attended by Affiliates - streamers who are regularly on the platform and receive revenue from subscriptions, but don't yet have the higher viewership of Partners and beyond. As such, much of her work is aimed at this group, to support growing communities, like the panel discussions and Creator Camp sessions TwitchCon incorporates.
"The women's guild has been really beneficial because it is about having spaces where you can network, learn and feel safe," said Kish."One of the things most - if not all - of our popular creators in that top 50 have done is network with each other and utilise their own communities to build off of each other.
"I'm excited about the things we're building, I think they have the potential to really make significant changes to how streamers utilise the platform," Forrester said. He also noted the unknowns that sometimes blow up online which Twitch can benefit from: such as the sudden growth of Fortnite and other battle royales, or the rise in gaming as a result of the pandemic.
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