Joe Benarroch, a former NBCUniversal ad executive who worked alongside Linda Yaccarino at the media company, has been hired into a senior business operations role at Twitter.
and have moved their marketing dollars elsewhere.
Benarroch brings years of advertising experience to Twitter, which could be useful after Elon Musk ditched much of the site’s communications team when he bought Twitter for $44 billion in October and laid off more than half its workforce. And now, eleven former janitors who used to clean Twitter’s New York City offices are asking for the social media site to hand over more than $100,000 in back pay., Twitter allegedly violated the Displaced Building Service Workers Protection Act when Musk abruptly terminated the workers in December 2022.
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