Elon Musk has added Twitter to the long list of companies that cast aside their original branding in an attempt to reinvent themselves
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.Elon Musk shifting Twitter to ‘X’ draws from a familiar corporate playbookTwitter’s signature blue bird logo switched to an ‘X’ after the platform’s owner, Elon Musk, made the announcement in a series of tweets.
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Elon Musk says Twitter to change logo, adieu to ‘all the birds’“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
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