The social commerce boom now has Twitter testing shopping features.
On Wednesday, the messaging platform launched a pilot program for a new “Shop Module.” The dedicated space features a carousel of products at the top of professional pages, a new type of Twitter profile introduced in April for businesses, nonprofits, publishers and creators.
The company’s own @Twitter page features the module, with merchandise stemming from a recent viral tweet. It’s also available through a handful of test partners — including Walmart, Nike, Disney, Patagonia, Arden Cove, Google, GameStop, LatinX in Power podcast and others — for English-speaking iPhone users in the U.S.The announcement isn’t entirely a surprise.
Social commerce in the U.S. is expected to land $36.62 billion in sales this year, a spike of 35.8 percent above 2020 levels, according to e-Marketer. While that still can’t touch the gargantuan proportions in China — the world’s largest social commerce market with $351.65 billion in 2021 sales — it’s plenty to set off social’s retail race.
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