.Twitter Likely to Start Testing Ad-Free Subscriptions Later in 2020
? The social network will “likely” launch a test of a subscription version later this year, according to CEO Jack Dorsey.
“First and foremost, we have a really high bar for when we would ask consumers to pay for aspects of Twitter,” Dorsey said. “We have focused majority of our attention on increasing revenue durability, meaning that we have multiple lines of revenue to pull from. But most importantly, we want to make sure that any new line of revenue is complementary to our advertising business.”
In releasing Q2 earnings, the company said it has completed a rebuild of its ad server, and from an engineering perspective is focused on its performance ads road map beginning with Mobile Application Promotion , a suite of products that lets advertisers promote mobile apps and installs.
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