The rollout of paid checkmarks quickly led to rampant impersonation of high-profile accounts on Twitter.
. But in the meeting with employees, he said the timing of the launch was unclear: “We might launch it next week. We might not. But we’re not going to launch until there’s high confidence in protecting against those significant impersonations.”
After taking over Twitter, Musk’s first big change was to quickly introduce the ability for users to buy a blue checkmark through Twitter Blue. , the rollout quickly led to rampant impersonation of high-profile accounts, including those of key Twitter advertisers.
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