Would you pay $10 to watch a video on Twitter?
Meanwhile, Musk's chaotic moves are likely to alienate advertisers, with the Interpublic Group, a massive inter-agency advertising group,That doesn't bode well. It's not out of the question that a paywalled video feature may facilitate the monetization of pornographic content, which may end up scaring off advertisers even further — but Twitter's exact intentions for the feature are still unclear., around 13 percent of the site's content is currently marked not safe for work .
It's part of Musk's attempt to shift revenue away from advertising on the platform. In a tweet last week, he promised advertisers that Twitter wouldn't become a "free-for-all hellscape."All in all, a paywalled video feature could mark a significant departure for Twitter, a platform still primarily known for short snippets of text.
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