Chrissy Rutherford and Danielle Prescod have launched 2 Black Girls to guide brands on diversity and inclusivity.
in late May, calling out the fashion community for turning a blind eye to the deaths of Black people at the hands of police. In their own ways, they expressed their frustration, their struggle being in an industry that marginalized them, and how not participating in the dialogue shows complacency with racism. Brands reached out to see how they could improve, so the two joined forces to help them do just that.
I think it will all be revealed who is able to sustain their allyship and who isn’t. It’s already happening for a lot of brands. And so it’s really not enough for them to be very lazy about it. Are you going after them with your new business, or are you kind of focusing on smaller brands? How is this going to operate?So far, a lot of the brands that have come to us have been afraid because they're in a crisis-management stage. And they're of varying sizes: We have one global fine jewelry client, and we have several domestic smaller brands. We haven't even had the time to pitch out ourselves.That's sort of how it started.
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