U.K. exhibitors said they were 'bewildered' by Disney's decision not to release 'Mulan' in cinemas in the country. More details:
's several-times-postponed theatrical release and take it straight to its Disney+ platform in certain markets.
The controversial new release strategy was revealed on Tuesday, with the live-action family adventure — expected to be one of the first major blockbusters to be come out as exhibitors emerge from the COVID-19 lockdown — now set to be offered to Disney+ customers in the U.S., U.K. and other select markets for the premium price of $29.99 beginning Sept. 4, forgoing cinemas in many territories altogether.Disney apologized for the decision, which it said was one that was "not taken lightly.
"Given that COVID-19 has disrupted large parts of the content pipeline and markets are in vastly different situations right now, and after delaying the global theatrical debut multiple times, we are subsequently taking a tailored approach to this release," it said.a day-and-date release has rattled the U.K.'s already beleaguered exhibitor industry, which had been counting on both Disney's blockbuster and Warner Bros.
"Thanks Disney chums, we'll be here warm & waiting for you when you plan to return, having existed on thin air and love & cuddles and happy thoughts Just give us a buzz when you are ready. I'll be sleeping in a doorway outside the bank soaked in my own wee," he tweeted.
Mulan on Disney +. Thanks Disney chums, we'll be here warm & waiting for you when you plan to return, having existed on thin air and love & cuddles and happy thoughts. Just give us a buzz when you are ready. I'll be sleeping in a doorway outside the bank soaked in my own wee.One other thing special Disney cuddle bums, if sectors of the industry are so sure that VOD and cinemas can live together, why not let us have a bash at showing Mulan at the same time? XX00XX..Another U.K.
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