The Trump administration anticipates launching a far-reaching promotions campaign by November to encourage Americans to get vaccinated against the coronavirus, contingent on evidence that a successful vaccine will be available roughly by year end, a senior administration official said.
The campaign will likely be compressed into a short period of time, around four to six weeks, to eliminate any lag between when Americans are alerted to the vaccine and then they can get vaccinated, the official said during a press conference.
“You may not hear a lot about promoting vaccines over the airwaves in August and September but you’ll be overwhelmed by it come November.” He also added that the details of the communications campaign will vary based on which subsets of the population the vaccines prove most likely to benefit, which will be determined as data reads out from ongoing clinical trials.
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