Maryland's decision to reopen non-essential businesses came just in time for high-end guitar maker PRS Guitars, which kept 374 workers on its payroll during an eight-week shutdown that has gouged a deep hole in revenues, executives said.
STEVENSVILLE, Md. - Maryland’s decision to reopen non-essential businesses came just in time for high-end guitar maker PRS Guitars, which kept 374 workers on its payroll during an eight-week shutdown that has gouged a deep hole in revenues, executives said.
To enter the facility, near the Chesapeake Bay in the eastern part of the state, each had to have a temperature check, and every time a hand-sanded and finished guitar changes hands, it must now be carefully sanitized. And that’s a lot of sanitizing, considering each guitar receives some 20 hours of hand labor.
“It was a pretty powerful gut check about whether it was the right thing to do or not,” he said. “Then I found that some of the people would only get 25, 50 cents on the dollar with unemployment - that was unacceptable to me and the whole team here.” The third-largest electric guitar maker in the United States, PRS has the loyal support of some of the biggest names in the music business, including Carlos Santana, who has been playing Smith’s guitars since 1980, and John Mayer.
Relief for PRS came last Wednesday, when Maryland Governor Larry Hogan announced a phased reopening, giving PRS the go-ahead to resume production of guitars that sell for thousands of dollars. Smith said the new rules will be strictly enforced. “We’re gonna be almost military in making sure these new guidelines are taken seriously... I want everybody to be safe.”
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