The growing influx of streaming giants in the U.S. market is a boon for premium Latinx-content streaming platform, Pantaya. That’s how Paul Presburger, CEO of both Pantaya and Pantelion Films, view…
The growing influx of streaming giants in the U.S. market is a boon for premium Latinx-content streaming platform, Pantaya. That’s how Paul Presburger, CEO of both Pantaya and Pantelion Films, views it. “I see them more as potential partners, whether it’s in distribution like Apple TV and Amazon Prime Video, or as production and programming partners,” he said, citing deals with Amazon Prime Video and co-production talks underway with other platforms.
Pantelion Films and Pantaya’s presence in the U.S. market has become even more crucial given the recent study by Dr. Stacy Smith and the USC Annenberg Inclusion Initiative in partnership with NALIP, which highlighted the continued paucity of Latinx representation in Hollywood. With content partners Televisa, Corazon Films, Dragon Films, Eugenio Derbez and Ben Odell’s 3Pas Studios and others, Pantaya has begun to produce original programs. First out the gate this year was “El Juego de las Llaves,” a ribald dramedy that follows four swinging couples as they agree to switch partners. Prepping for season two is underway.
*“La Negociadora,” a high concept thriller in partnership with 11:11 Films and Claro Video. It features Barbara Mori who plays Mexico’s leading hostage negotiator who needs to unearth some messy secrets in order to save innocent lives in one of the country’s most terrifying standoffs.
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