Winning the 2015 World Cup brought the U.S. Women's National Team fame and a parade — but no financial windfall. Now, four members of that team are launching a company to leverage their fame for good.
Winning the 2015 World Cup brought the U.S. Women’s National Team the highest-rated soccer game in U.S. history, a ticker-tape parade and a post-victory tour that generated millions for the U.S. Soccer Federation.
But the players say it didn’t bring a financial windfall for them. Now, four women who have been on the U.S. team—three of whom are among 28 plaintiffs in a gender-discrimination lawsuit against U.S. Soccer—aim to change that by capitalizing on their feats outside the structure of their sport.
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