Uber is looking at ways to make more money through advertising with plans including in-car tablets that show video ads to riders.
The ridesharing giant said on Wednesday it’s trialing in-car ads played on tablets as part of broader plans to rake in extra cash through advertising.
“Journey Ads,” as Uber’s in-car ads initiative is called, has so far partnered with 40 brands that include NBCUniversal, Heineken, and United Artists. Uber recently set up a dedicated ads team under former Amazon ad executive Dr. Mark Grethe. Besides in-car ads, Uber also plans to put more ads in the Uber and Uber Eats apps — including ads within menus — and also launch sponsored emails in which businesses can promote exclusive offers for Uber and Uber Eats customers. Digital billboards that drivers stick on the roof of their car during working hours are also part of Uber’s plans.
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