Uber now lets women drivers in the Kingdom of Saudi Arabia opt to pick up women passengers
The company announced the new feature, called Women Preferred View, this week after months of local research into the preferences and concerns of women drivers in the region, according to the company. The effort is part of a broader push by Uber to cater to women drivers in the region. Saudi Arabia ended its ban on all women driving in the region last June.
In the US, customers and lawmakers are urging ridehailing companies to roll out more features to address safety issues for Uber and its chief US competitor, Lyft in light of safety-related incidents. The South Carolina House recently passed a bill that would require rideshare vehicles to display illuminated signs in the wake of the death of a college student who got into a vehicle she believed was her Uber in late March.Another effort, a MoveOn.
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