One of the bosses at Ubisoft has claimed that gamers don't like NFTs because 'they don't get it.'
✖ In recent months, Ubisoft has become one of the first major video game publishers that is looking to implement NFTs )non-fungible tokens) in its various titles. The company took these first steps as part of a new beta program that it is calling Ubisoft Quartz, which looks to give players"more autonomy and agency when interacting with the in-game items that help you craft your own story.
"I think gamers don't get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it's first destroying the planet, and second just a tool for speculation," Pouard said."But what we [at Ubisoft] are seeing first is the end game.
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