E3 2023 will be the first in-person convention since 2019, but with Sony, Nintendo, Microsoft and now Ubisoft not in attendance, it's going to look very different.
E3 returns in June, and for the first time since 2019, it'll return to the Los Angeles Convention Center. The gaming industry's biggest convention was cancelled in 2020 and 2022 due to the Covid-19 pandemic, with a scaled back online version hosted in 2021. Much has changed during those three years however, and now Ubisoft has joined. “E3 has fostered unforgettable moments across the industry throughout the years,” the statement read.
Perhaps unsurprising, if it weren't for the fact that Ubisoft CEO Yves Guillemot said last month on a conference call that the publisherappear. Perhaps Guillemot meant that in the Electronic Arts sense: in 2019, EA hosted its EA Play showcase in the days leading up to E3 2019, though it wasn't part of the convention itself.
It's not great news for E3. Five years ago it remained the biggest event on the industry calendar. The exit of major console platform holders is huge, but if it continues to lose major third-party publishers like Ubisoft, then it doesn't bode well for its relevance. During an age when most major publishers and platform holders host their own livestreams, and when the Summer Game Fest is pulling all the big reveals, a three-day physical event feels out of step.
Still, it'll be interesting to see how E3 2023 plays out. It'll be split between"business days" and"public days", so it could prove worthwhile for studios thatSome would argue the absence of E3 for the last three years hasn't made a huge difference, but ."We're worse off without E3, and the industry will seem like a more exciting place if it can somehow pull off its promised 2023 comeback," he wrote last year. Sign up to get the best content of the week, and great gaming deals, as picked by the editors.Receive email from us on behalf of our trusted partners or sponsors
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