Sales of the collection will help provide thermal apparel for female members of the Armed Forces of Ukraine.
Part of the proceeds from the sales of Tina Karol x One by One collection will be donated to purchase thermal clothing for women serving in the ZSU. Karol said, “The main message of the campaign is that we Ukrainians are different. But during this difficult year, we have become one. We breathe in unison, we move toward our goals unitedly, and we create one story,”
To try to drum up some patriotism, the slogan for the collection is “Free to create one story.” The motif of an origami crane that is featured in the collection is meant to be a symbol of hope, faith, indomitability and peace. The idea to use an origami crane was an offshoot of Karol’s visit last year to the Hiroshima Peace Memorial Museum in Japan, where she saw small paper cranes that had been made by a victim of the nuclear bombing, a Japanese girl Sadako Sasaki.
The Ukrainian stylist Zhenya Prymachenko and the Fashion Office team were responsible for the creative idea and production of the campaign. Mykhailo Fedorak photographed the collection in Kyiv this month, despite continuous power outages, sirens and threats of Russian strikes. The range features such styles as a $44 turtleneck, a $52 knitted dress, $59 denim maxiskirt, an $83 midi-length knitted dress and a $100 cardigan. Images of Karol modeling them can be seen on One by One’s e-commerce site.
fans up to speed about her latest business venture, Karol posted images of herself sporting a few of the designs. Having appeared as a coach on “The Voice” and a presenter on “Dancing With the Stars,” Karol has a wide audience. She also has served as a brand ambassador to the green beauty specialist Garnier and the watch and jewelry store Ukrzoloto, as well as more digital companies like Huawei and Rakuten.
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