Ulta Beauty specialty shops launch in over 50 Target stores

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Ulta Beauty specialty shops launch in over 50 Target stores
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Ulta Beauty specialty shops launch in over 50 Target stores.

Good Housekeeping’s chief technologist Rachel Rothman talks about the best computers to help set kids up for success this school year.Attention, beauty enthusiasts! Ulta Beauty and Target have joined forces and this is not a drill.Intrigued shoppers can also get a look at the full product assortment of offerings on Target's website, which features over 50 prestige brands.

Following the initial openings, this shop-in-a-shop format is slated to open in hundreds of other locations as well as online for years to come. "Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target's incredible beauty assortment," Christina Hennington, Target's executive vice president and chief growth officer, said in a statement.

“With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience," Hennington added.

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