.Unilever's Vasiliki Petrou discusses the COVID-19 crisis and beauty’s changing complexion.
“We need to write history and create a new culture of beauty, new language, new business models, to grow the category in ways that haven’t been done before,” said the executive vice president of Unilever Prestige. “This is something that is very exciting to me.”
Here, Petrou discusses the COVID-19 crisis, beauty’s changing complexion and why she asks interviewees where they food shop.Vasiliki Petrou: There is a new normal that’s being redefined as we speak. The only thing we’re sure of at this point is that the virtual world is taking on a new life and is replacing, to some extent, a lot of the high-touch elements of beauty. Not, obviously, the face-to-face human [component], but you can do consultations online that we didn’t do as much of [previously].
Sustainability is part of the DNA of the Unilever company. Unilever remains committed to reusing virgin plastic by 2023, with a long-term goal of [it] being 100 percent recyclable, reusable or compostable by 2025. In Prestige, we are working in the same direction.
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