Unilever to drop 'Fair & Lovely' skin lightening product name.
Unilever will drop the word "fair" from its "Fair & Lovely" brand of skin lightening products which are popular in South Asia but have long been criticized for promoting negative stereotypes against people with darker skin.
"We recognize that the use of the words 'fair', 'white' and 'light' suggest a singular ideal of beauty that we don't think is right, and we want to address this," Sunny Jain, president of Unilever's beauty and personal care division, said in a statement. Unilever owns a 67% stake in Hindustan Unilever, its India unit. The companies also sell the popular Dove and Knorr range of products.
Hindustan Unilever said it had moved from that line of advertising in 2019, and "will continue to evolve its advertising to feature women of different skin tones, representative of the variety of beauty across India." "A recall is done when the product has a problem, please bear in mind the quality is not under the scanner, the name is," the source said.
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