Denmark’s new streaming levy could have “unintended consequences,” claims a European video-on-demand body. Earlier this month, Denmark’s political parties broadly agreed the…
warned that its members are “concerned about the unintended consequences of the Danish government’s revised Cultural Contribution Act.”
“A levy will make it harder for streaming companies to deliver a compelling and attractive offering to Danish viewers in an already highly competitive media market,” its statement added. Denmark’s creative community are broadly in agreement the country’s needs a streaming levy to stay competitive and ensure the likes of Netflix, Prime Video and Viaplay continue to invest in local productions. The streamers have been accepting of a tax while not supporting it, but the reality will only become known once the law is in place.
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