It’s been 15 years since UniqloUSA landed on U.S. shores, opening its first store in America at 546 Broadway in New York’s SoHo.
For the reopening, the merchandising displays within the tank are focused on merino wool product, which is also stacked for purchase on floor-to-ceiling shelves on either side. The merchandise shown in the tank will rotate depending upon season.
There is also a UT space dedicated to the collection of Uniqlo graphic T-shirts, which will feature new merchandise on a weekly basis. It features a floor-to-ceiling light box display as well as a UTme machine where customers can create their own T-shirts.For the opening, Uniqlo has chosen three artists — Jean-Michel Basquiat, Andy Warhol and Keith Haring — whose work is available to be printed on the T-shirts.
There’s a new jeans area complete with reworked denim pieces created by Kozaburo, and a corner dedicated to the company’s sustainability efforts. The completely redesigned second floor features women’s wear and offers a range of product, from loungewear and dresses to pants. There is also a separate children’s wear department.
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