After AMC CEO Adam Aron publically threatened that he would never play Universal movies as along as the studio had a plan for simultaneous theatrical-PVOD releases like Trolls World Tour, the world…
Trolls World Tour,
Universal and Focus Features releases will play at AMC theaters for a 17-day exclusive theatrical window. After that time Universal has the option to make such titles available on PVOD platforms, includingon Demand. In the coming weeks, the two companies will begin talks surrounding international distribution agreements in the countries in Europe and the Middle East served by AMC. One of Universal’s big pics this year abroad is MGM’s Bond movie being released in November.
Said Donna Langley, Chairman, UFEG, “The theatrical experience continues to be the cornerstone of our business. The partnership we’ve forged with AMC is driven by our collective desire to ensure a thriving future for the film distribution ecosystem and to meet consumer demand with flexibility and optionality.”
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