Universal Music Greater China, part of Universal Music Group, has unveiled plans to significantly expand its recorded music activities in the Middle Kingdom. It aims to create a multi-label structu…
. Chinese giant Tencent and its own offshoot Tencent Music Entertainment own 20% of Universal Music Group.
“Under the new structure of four distinct labels, the star team at UMGC will be able to better support local musicians in a way that is more professional and comprehensive. With an innovative and pioneering spirit, UMGC will develop rising stars from the Chinese market and promote Chinese pop music so that it can be heard an audience around the world.”
The UMC label will also continue to represent UMG’s international artist repertoire, including Taylor Swift, Justin Bieber, Ariana Grande, Billie Eilish, Katy Perry; Lady Gaga; Maroon 5, and Troye Sivan.
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