Universal and Tencent are strengthening their ties
UMG also renewed its licensing deal with Tencent and inked a agreement with Chinese streaming platform NetEase Cloud Music.
Under the renewed agreement between Tencent and UMG -- first signed in May 2017 -- Tencent will continue to distribute UMG content on its associated streaming platforms QQ Music, Kogou Music and Kuwo Music, as well as the karaoke platform WeSing. The licensing deal with NetEase Cloud Music includes an agreement between the companies to “create innovative campaigns and initiatives” that will allow Chinese music fans to"engage" with both Chinese and international talent on UMG labels.
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