The University of Alabama sorority rush has taken over TikTok - and users can't look away.
Several women who are participating in rush at the University of Alabama declined to comment, citing a rule of the recruitment process that prohibits speaking with the media.
Although the TikTok videos are only brief glimpses into the students' lives, they have served as a form of escapism for viewers — a kind of social media reality show, in which viewers root for their favorite recruits. "You can follow an account and basically watch your own reality show of someone's vlog or something, and for this, because I do think Southern sororities are so niche and so particular to a specific area in America, everyone finds it fascinating," said TikTok user Jenn Ficarra, 29, of Los Angeles.
Ficarra, who made her own TikTok videos showing off how invested she is in the lives of the future sorority sisters, said she thinks the other reason so many people are so invested in following the recruitment efforts is that the issues facing our world, such as climate change and the coronavirus, are so heavy and hard to face."It's been kind of nice to forget a minute at a time that the world is ending," Ficarra said.
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