Unlocking the New Green Frontier: Building Brands for the Next Generation of Cannabis Consumers

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Unlocking the New Green Frontier: Building Brands for the Next Generation of Cannabis Consumers
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In Canada's cannabis industry, creating a standout brand for the next generation of consumers is one of the most exciting challenges for ambitious players.

Content created by members of Rolling Stone Culture Council Rolling Stone Culture Council is an invitation-only network of industry professionals who share their insights with our audience.Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.

But for hyper-growth companies like us, navigating regulations and challenges also serves as the fuel that drives the creativity required to connect with today’s cannabis consumer. Cannabis culture is about connection, good vibes and authenticity. It’s an underlying ethos for consumers and retailers alike, which makes community building a powerful loyalty opportunity in a cannabis brand’s arsenal.

Originality goes a long way in this dynamic young industry. Motif has emerged as the market leader in Canada with ain Q4 2023, in large part due to the originality of our bold, audacious and distinct brands. We also invented the proprietary infusion technique to inject oil into the center of a pre-roll using accurate and precise automation.

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