Pete Davidson has a catchy new abbreviation for Peacock.
It’s 10:37 a.m. on a Monday, and Kelly Clarkson is belting a cover of Whitney Houston’s “Queen of the Night” for an auditorium full of executives. Money must be on the table.
The upfront presentations have indeed returned to Manhattan, three solid years since media companies last held their marathon dog-and-pony show in person for the advertising community. Kicking things off was, with its traditional Radio City Music Hall show and Clarkson’s carefully selected choice of tune — simultaneously comical and apt. Sure, linear ratings may be a whisper of what they once were and the stock market is in a tailspin.
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