Influencers, politicians and reporters are filling feeds with politics. Will it make a difference?
'Being able to steer the next generation in a positive way - I think that's going to play an enormous role,' says TikTok influencer Sam ShlafsteinThere was probably a time when posting videos about the politics of farming on social media definitely wasn't considered cool.Videos about this month's US midterms have been viewed hundreds of millions of times.
The group - which has more than 1.5 million followers - is made up of dozens of popular TikTokers, almost like an Avengers for political content creators."And then slowly, over time, they can become more engaged and knowledgeable." Gen-Z for Change began as TikTok for Joe Biden during the 2020 presidential election, and the group has since worked with the White House.On the other side, Republican Party politicians and supporters have recently been making an impact on the platform, too."TikTok has been an incredible outlet for me to express my views," 21-year-old anti-abortion campaigner Savannah Craven tells Newsbeat from New York.
"A lot of people say I'm just doing this for views, and it's like, 'no, I'm doing this for pre-born babies'."It's something that the Washington Post - one of America's most famous newspapers - says it's also trying to combat.
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