USC and United Airlines have reached a deal on naming the Coliseum's field: United Airlines Field at the Los Angeles Memorial Coliseum
USC and United Airlines have reached a 10-year deal for the naming rights to the field at the Coliseum.
Under the terms of a previous agreement announced in 2018, United would pay USC $69 million over 16 years to have the Coliseum named United Airlines Memorial Coliseum.this spring when Janice Hahn, president of the Los Angeles Memorial Coliseum Commission, started a campaign to preserve the name out of respect for the building's history as a war memorial.
and end the agreement, which was vital to the school's financing of a $315-million renovation of the nearly century-old landmark. USC originally announced the renovation would cost $270 million, but costs grew as the privately-funded project developed.
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