TikTok users are bringing back the Fujifilm X100 – and dramatically driving up the price of the camera because of it.
. However, TikTok’s impact on the camera’s price can be best seen on Amazon, with X100V prices rising to around $3,000, which is as much or more than some newer full-frame options from the likes of Canon, Sony, or Nikon are asking.
Moreover, the price of an original, used Fujifilm X100 has risen from a few hundred dollars to around $1,000. The data shows the camera started increasing in price earlier this year, but that trend has continued steadily. While the Fujifilm X100 has always been a popular compact camera, online coverage has never had this kind of influence on its price and serves as further proof of TikTok’s power as a major force in the camera industry today.In recent months, there has been a revival of interest in the Fujifilm X100 on TikTok.
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