Usher Reveals His Super Bowl Strategy — And The Halftime Veteran Who ‘Gave Me Some Notes’

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Usher Reveals His Super Bowl Strategy — And The Halftime Veteran Who ‘Gave Me Some Notes’
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Usher on his Super Bowl Halftime Show strategy and the 'notes' Katy Perry gave him.

Usher photographed by Sami Drasin on January 5, 2024 at 1859 Bel Air Road in Los Angeles. Styling by Brookelyn Styles. Grooming by Shawn “Shizz” Porter. Makeup by Jenn Hanching. Tailoring by Rancho Tailors. Custom jacket and gloves, Saint Laurent shirt, Purple Brand pants, Alexander McQueen shoes, Veert jewelry and Dolce & Gabbana sunglasses and brooches.personifies, it’s “cool.

When puberty claimed Usher’s vocal range, everyone around him thought his career was over before it had even started — except for Patton, who made sure the label secured a vocal coach to help him find his voice again. “It was so depressing for him; he almost lost his record deal,” she recalls. “But Usher fought. He was truly determined and dedicated to the goal that he set for himself: that one day everyone would know his name. He stayed the course. , he’s a true performer who has no fear.

I just want to love what I do, make what I love, allow people to come to my space and see what I have to offer. You might identify with it. It may help you deal with some of the sh-t you may be going through, or it may be helpful in making a baby or just having a good time. I’m not thinking of this album in comparison to anything other than what it is: uniquely its own. And it’s a hard thing, especially when you’ve amassed an audience that goes all the way from “OMG” to “Think of You.

Custom jacket and gloves, Saint Laurent shirt, Purple Brand pants, Veert jewelry and Dolce & Gabbana sunglasses and brooches.What’s your take on R&B’s rebound over the last couple of years, with next-gen artists like SZA, Coco Jones, Victoria Monét, H.E.R. and Brent Faiyaz? Where will the genre evolve from here?

I wanted to do something that I felt would represent R&B and come from a place of passion. L.A. and I had talked about working together again. He was managing a few artists and still working on his production company, HitCo. This would be a journey that would require us resetting a second on our next go-round because we had worked together other times with Justin and on other projects. But he and I would find and develop artists who represent this new standard.

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