If you take out the molded plastic insert of the heart-shaped box, the chocolates occupy less than half of it. Consumer advocates say Valentine’s Day candies may deceptively “slack-fill,” where companies deliberately over-package products.
The box is about is about 9.3 inches wide and 10 inches tall, a good size. But inside the Whitman’s box are 11 candies. Inside the Russell Stover? Nine candies.This is not an example of “shrinkflation,” said Ed Dworsky, founder of Consumer World, a consumer advice website. That’s the practice of companies slightly
Dworsky said he didn’t have evidence that the amount of chocolate in these boxes is any skimpier than in previous years. But candy companies have been dinged for slack-filling their boxes before., most packages are not allowed to have unnecessary or nonfunctional empty space. To test for slack-fill, regulators measure the capacity of the package and compare it to the volume of product it actually contains.
Without admitting wrongdoing, the companies agreed to modify or discontinue packaging for certain products. Ghirardelli changed its signature tent bags to include a transparent window so consumers could better see inside. Whitman’s Sampler and the Russell Stover Holiday Season Box with 52 pieces got new packaging and new dimensions that did away with what was, essentially, a false bottom.Consumers are grouchy about what they perceive as deceptive packaging for boxes of chocolates.
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