Valentino to Turn Off Store Lights in the After-hours

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Valentino to Turn Off Store Lights in the After-hours
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The luxury brand has pledged to turn off the lights on its stores worldwide after 10 p.m.

on its website under the moniker “Creating Shared Value” dedicated to its environmental progress and details its evolution toward a business and manufacturing model mindful of carbon footprint and environmental impact.related to traffic and operations as part of a partnership with Karma Metrix Energy Efficient Website, an Italy-based company that is part of the AvantGrade.com search marketing and AI specialist.

Among its most recent sustainably inclined actions, Valentino committed to going fur-free starting from 2022 and alpaca-free starting with the spring 2022 season; introduced a vintage project tapping into the resale market and the circular fashion economy; pledged to work with environmentally friendly viscose suppliers for 70 percent of its production; unveiled the Open for a Change sneaker for men and women made with recycled elements, and joined the Sustainable Aviation Fuel corporate program...

Back in 2013, the company joined the Greenpeace Detox Solution Commitment in a mission to eliminate all dangerous chemicals from its supply chain and signed onto Zero Deforestation Commitment projects to help protect life-giving waterways and rainforests. Last month, LVMH Moët Hennessy Louis Vuitton also revealed plans to reduce electricity use by 10 percent across the group. The parent company of Celine, Dior, Givenchy, Kenzo, Loewe and Louis Vuitton, among others, said it would cut its consumption by turning off the lights across all of its stores between 10 p.m. and 7 a.m.

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