Valve ditches Steam's Lunar New Year sale in favor of a spring edition
. The company says the cadence will change starting in 2023. It will replace the Lunar New Year sale with the spring sale, which will run from March 16th to 23rd.
Valve said a spring sale was a popular request from developers and publishers, many of whom believed that the Lunar New Year edition ran too close to the December holiday sale."It will allow us to create more space between our four major seasonal sales and provide more opportunities throughout the year for developers to expand and execute their discounting calendar,".
This makes sense, as the winter sale is arguably one of Steam's two biggest events of the year, alongside the summer one. Spacing things out more could be helpful for developers and publishers .
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