Vaping giant Juul recruits customers for shadow grassroots lobbying campaign in fight for survival
Juul is recruiting users to join "The Switch Network," a sophisticated lobbying campaign designed to look like a grassroots movement.
James Monsees, co-founder and chief product officer at JUUL Labs Inc., appears before the House Economic and Consumer Policy Subcommittee which is examining JUUL's role in the youth nicotine epidemic, on July 25, 2019 in Washington, DC.Over the summer, e-cigarette maker Juul Labs started recruiting customers, painstakingly calling and emailing its users one by one.
in 2008 — launched their presidential bids. Barnhart ran Clinton's Iowa Caucus campaign that year, and he has stocked his team with operatives from her races and other campaigns, according to the company's web site. Barnhart declined to comment. "I'm reaching out to you on behalf of JUUL Labs, who has contracted with Locust Street to support its services and collect success stories from New Yorkers who has made the switch to JUUL from combustible cigarettes.
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