Billionaire Mukesh Ambani’s Viacom18 Studios has just delivered three back-to-back theatrical hits in India. Now it has plans for further expansion in the market. The company distributes all …
Andhare says that the phase of the story-led films, as opposed to star-driven or action spectacles, working at the box office began in late 2022 with“We had a monster hit. We followed that up with, ‘Mission: Impossible,’ which globally, hasn’t quite stacked up to the expectations. But in India, it’s really built up from ‘MI6.’ If you see ‘Rocky Aur Rani,’ a very different, unique love story and ‘OMG2,’ which is, again, a very out-of-the-box, subject,” said Andhare.
“What ‘Gadar 2’ or ‘Pathaan’ has shown is that there is also scope for universal cinema, and ‘Fighter’ is really our attempt to try and mine that theme, because nothing brings people together in theaters like these very universal themes of getting the country together on a common emotional platform,” Andhare said.
“Our long-term vision is very clear, which is to be able to do a kind of cinema which is unconventional, not usually produced by what we call the core Bollywood – the traditional cinema which has always been the mainstay of the industry here,” Andhare said. “We’ve essentially always mined for unconventional subjects.” The quest for the unconventional has stood the studio in good stead with successes including “Kahaani,” “Gangs of Wasseypur” and “Toilet: Ek Prem Katha.
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