ViacomCBS Ad Revenue Falls 27 Percent, Film Profit Rises Helped by 'Sonic' Digital Release

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ViacomCBS Ad Revenue Falls 27 Percent, Film Profit Rises Helped by 'Sonic' Digital Release
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ViacomCBS CEO Bob Bakish touts improving advertising trends and raises the firm’s domestic paid streaming subscriber target for the end of 2020 to 18 million.

ViacomCBS on Thursday reported lower but better-than-expected second-quarter earnings and a 27 percent drop in advertising revenue for the first full three-month period affected by the novel coronavirus pandemic. In its third financial update since the recombination of Viacom and CBS Corp. in December, the company exceeded Wall Street forecasts for various financial metrics, reported an increase in streaming subscribers and raised its synergy target for the merger that created it.

In the company's TV Entertainment arm, which includes the CBS network, revenue declined 22 percent, "primarily driven by the impact of COVID-19 on the advertising market and lower content licensing revenue.

The timing of the pandemic meant a particular hit for the Paramount studio unit's box office as several high-profile releases had to delay or cancel their theatrical debuts, leaving revenue down from the year-ago period.

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