All programming will be suspended for eight minutes and 46 seconds to bring awareness to the #BlackLivesMatter movement
In an internal memo on Sunday, president of the ViacomCBS Entertainment & Youth Group Chris McCarthy announced that all brands will be going dark on Monday for eight minutes and 46 seconds, which marks the time in which Floyd, an unarmed black man, was pinned to the ground by a white police officer with a knee on his neck, and later died.You'll get the latest updates on this topic in your browser notifications.
The blackout is scheduled to begin at 5 p.m. ET and will occur across all platforms on MTV, Comedy Central, Paramount Net, Pop, VH1, TV Land, CMT + Logo. A call to action will be provided encouraging audiences to get involved and help be a part of the solution with ViacomCBS partner Color of Change.
In his memo, McCarthy explained that the blackout is part of the company's efforts to call attention to the realities of racial injustice and support the #BlackLivesMatter movement. McCarthy also said that the company would join Blackout Tuesday "to focus our attention away from work and towards our community."
On June 2, "We will not hold any meetings nor conduct any business — rather we will stand in solidarity with our African American colleagues and loved ones across the country," he wrote.
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