ViacomCBS Networks Int'l Promotes Executives in Youth & Entertainment Unit

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ViacomCBS Networks Int'l Promotes Executives in Youth & Entertainment Unit
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ViacomCBS Networks International has unveiled key leadership promotions in its Youth & Entertainment division. More details:

ViacomCBS' ViacomCBS Networks International unit on Monday unveiled key leadership promotions in its Youth & Entertainment division.

Kelly Bradshaw, most recently vp & brand lead for MTV U.K., Northern & Eastern Europe, will expand her remit and serve as vp of brand & content strategy. "Bradshaw will lead content strategy and maximize intellectual property expansion globally," the company said. "Additionally, she will partner with the production, development, sales, location-based experiences, music and consumer products teams to support their efforts to monetize content and drive brand revenue.

And Kate Sils, who oversees digital for Nickelodeon International, is expanding her role by also taking on oversight of the Youth & Entertainment brands as vp of VCNI Digital & Multiplatform. "She will lead the strategy and production teams responsible for third-party platform digital consumption," the company said.

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