ViacomCBS and Twitter announced a multiyear renewal of their global agreement under which the media conglomerate will continue to deliver premium digital content from its tentpole live events, show…
announced a multiyear renewal of their global agreement under which the media conglomerate will continue to deliver premium digital content from its tentpole live events, shows and franchises on the social network.
Content under the pact will come from ViacomCBS’s portfolio of entertainment, news and sports brands, including BET, CBS Television Network, CBS News, CBS Sports, CMT, Comedy Central, MTV — including the MTV Video Music Awards — Nickelodeon, Paramount Network, Channel 5, Network 10 and Telefe. Most recently, Twitter and ViacomCBS partnered on the 2021 MTV Video Music Awards on Sept. 12, for which the live preshow was hosted on Twitter and the #VMAStanCam was back for a second run, letting fans vote on Twitter to choose the behind-the-scenes and closeup moments they wanted to see from the awards show. In June, the 2021 BET Awards red carpet was livestreamed on Twitter, hosted by DJ Envy.
“Twitter is the digital water cooler for trending topics and fandom worldwide, and we’re excited to provide front-row access to innovative digital content experiences and culture-defining moments across the best of entertainment, news and sports for Twitter users everywhere,” Andrea Wolinetz, ViacomCBS SVP of distribution and business development for streaming, said in a statement.
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